MCINNES DESIGN
A visual showcase created by Andrew McInnes
Scroll down for a collection of graphic and web projects and experiments
Brief - Find facts from the Harper's Index by Harper's Magazine which included unbelievable or hard to equate values and illustrate them in a way that is more relatable.
Process - Pick a fact to illustrate, simplify or relate fact to be more believable, create graphics in Illustrator.
Number of cyberattacks on global companies daily.
Half of America's jobs could be run by robots
Spend spend spend milatry military gun gun gun
Right wing, left wing whatever
Brain power activate!!
Click on the facts to learn more
Brief - Design website using Sketch to them code using HTML and CSS
Header banner and featured destinations for easy access. Large inviting feature image gets customers thinking about their next holiday. Large buttons and text provide obvious suggestions and an action for the customer as they first land on the page.
Cruise packages - quickly convert prospects into customers with easy all-in-one travel packages. Layout includes a hero image to draw the eye and shows all the information they need so there is no sneaky suprises later in the checkout process.
Accomodation - Let customers filter to find the perfect spot to compliment their holiday. Easy to use filters, display most relevant options first, then allow customers to scroll through additional options.
Adventure Packages - Upsell extras to customers to make their holiday planning easier and to drive home a one-stop-shop for all your holiday needs.
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